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Wednesday, March 8, 2017

Harvard Business Review Recognizes the Travel Agent's Worth!

Thank you, Harvard, for recognizing the value of using a Travel Agent for booking those unforgettable experiences. I do my very best to help my clients have the most wonderful vacation experiences....whether on the land, sea, or on a river. Live is short. Acquire memories, not things.


Harvard Business Review Cites Travel Agents As Example For Salespeople To Follow


In an article titled “B2B Salespeople Need To Act More Like Travel Agents,” authors Nicholas Toman, Brent Adamson and Cristina Gomez note that “Having more information doesn’t always make it easier to decide. Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. Fast forward to today. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Why? Because consumers, overwhelmed by information and inundated with choices, are again turning to travel agents to take the work out of travel planning.”


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